Wednesday, March 07, 2007

Megatrends 2010

I've been reading the book, Megatrends 2010, by Patricia Aburdene. Her belief is that we are moving into a time of social consciousness in business. She cites many examples of companies encouraging meditation and how that has reflected positively on the bottom line.

She talks about how the real promise of expanding business is finding a way to bring the rest of the world into it, in a socially responsible way. Forgiveness, heart math and a variety of other techniques are discussed.

It's worth a look. We can only hope she's right about the "rise of conscious capitalism."

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