Wednesday, May 26, 2010

The Numbers

I'm doing a presentation tomorrow, talking to some arts organizations about how they could use social media. I haven't done a presentation in a few weeks and everytime I do one I have to update the numbers on all the different sites - things move so quickly.

I think the trends on things are more interesting than the actual numbers, although some of those are pretty impressive. Four hundred million people on facebook - that's a lot of people - and some of them are your customers, regardless of what your business is.

Always interesting to see people "get it" during one of these sorts of presentations. I enjoy this sort of thing. And I think it can make a real difference in organizations.


sigerson said...

At what rate are people starting to "get it"? What types of people or industries are most likely to "get it" and which ones have to be dragged kicking and screaming into social media?

Patsy Terrell said...

I'm not sure there's any particular industry that's slower than another. What people don't understand is that they are in the social media business already - they're just choosing to not do it well. It's similar to the fact that your company has an image - it's just a questino of if you're involved in promoting a particular one or not. Customers and potential customers are already talking about you in social media. You just may not be part of the conversation.