One of the reasons I seek out things like lectures is because sometimes there's a little something that sparks a question for me, or a new thought.
The other day when I was listening to ethicist Michael Josephson I wrote down the above question. What are you building?
He had told the old story about men cutting bricks from stone. When asked what they're making, one says he's making bricks by cutting the stone. One says he's making a foundation. The last one says he's making a cathedral. The point was it's all a matter of how you see your role in the process. They're all doing the same task, but they see it differently.
I can't say I have a good answer for this question yet, but I think it's a worthy question nonetheless.
I'm glad you were able to take something away from the lecture. Here's a video guide on establishing an ethical workplace culture that Michael just posted on the Business Ethics blog http://josephsoninstitute.org/business/blog/2010/11/creating-an-ethical-workplace-culture/
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