Monday, April 30, 2007

Victoria Magazine

"Victoria" was my favorite magazine until its demise in 2003. I subscribed from day one and still have every issue.

You can imagine my delight to learn it will reappear on news stands in October of this year. I hope, hope, hope it's the same wonderful publication we loved for so long.

Mediaweek has the following story at the link below:

Hearst, Hoffman to Relaunch Victoria

Lucia Moses
APRIL 26, 2007 -

Hearst Magazines is partnering with Hoffman Media, publisher of the 655,980-circulation Cooking with Paula Dean, to reintroduce Victoria, the women’s home and lifestyle magazine Hearst folded in 2003.

Under a joint venture formed by the two companies, Birmingham, Ala.-based Hoffman will handle all editorial, production, distribution and advertising for the magazine, while Hearst will contribute the Victoria trademark, copyright, URL, subscription database, and access to historical editorial and art content.

Victoria will launch with a November/December issue and a heavy newsstand and online presence. It will publish bimonthly and carry a $4.99 cover price. The goal is to reach a distribution of 250,000 paid copies after two issues.

Launched in 1987, Victoria folded with the June 2003 issue, Hearst citing its "economic uncertainty." Ad pages through April of that year had declined 10.8 percent to 106, according to the Mediaweek Monitor. Paid circulation had been flat at 969,180 in the second half of the year prior, per the Audit Bureau of Circulations.

1 comment:

MM said...

Did you know that you can call early to subscribe to the new Victoria?!! The number is (205)262-2121